Romanticism is a women’s clothing brand with about 500 stores in China. Japanese architects Keiichiro Sako and Takeshi Ishizaka of SAKO Architects, have now designed a few locations for the brand in the city of Hangzhou. Seen below is the second Romanticism shop they designed.
In an interview with movingcities.org, Keiichiro Sako has described the design:
"The client asked me for a design that no one could copy. There were no other requests. My design style is that if a client has a requirement, I try to get a grip on his thinking and bring it further. As there were no requirements, I questioned the concept of the boutique, the clothes and the relationship between body and space. In the end I designed an organic net winding through the space.
Clothes are our second skin, space a third skin, and my design is positioned in between the clothes and space. It’s like a piece of furniture that you can hang clothes on and it changes its shape into partition, counter, chair, furniture as well as railing."
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The organic net is going through the whole space. Just like being absorbed from the facade into inner room and then changing the shape smoothly. |
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Some display holes were made in three-dimensional white wall. It is enlarged motif of body and clothes.The net change its shape into partition, counter, chair, furniture as well as railing. |
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Mirror-finished stainless was used in the ceiling for visual impact, illumination and a trompe l'oeil to disguise the low ceiling. |



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The net change its shape into partition, counter, chair, furniture as well as railing. |
Photography by Koji Fujii / Nacasa & Partners Inc.
Floor: cement mortar, white tile, white marble finish
Ceiling: stainless steel compound board mirror finish
Wall: lumber core back, plaster board water paint finish
Net: steel rod, Styrofoam, glass fiber, epoxy resin, water paint finish
Furniture: Almost all furniture is made by the same material and method as “net.”
SAKO Architects
Principal architect: Keiichiro SAKO
TEL:+86 10 5869 0901
FAX:+86 10 5869 1317
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