Project Crush: The Romanticism Shop by SAKO Architects

Romanticism is a women’s clothing brand with about 500 stores in China. Japanese architects Keiichiro Sako and Takeshi Ishizaka of SAKO Architects, have now designed a few locations for the brand in the city of Hangzhou. Seen below is the second Romanticism shop they designed.

In an interview with, Keiichiro Sako has described the design:

"The client asked me for a design that no one could copy. There were no other requests. My design style is that if a client has a requirement, I try to get a grip on his thinking and bring it further. As there were no requirements, I questioned the concept of the boutique, the clothes and the relationship between body and space. In the end I designed an organic net winding through the space.


Clothes are our second skin, space a third skin, and my design is positioned in between the clothes and space. It’s like a piece of furniture that you can hang clothes on and it changes its shape into partition, counter, chair, furniture as well as railing."

The organic net is going through the whole space. Just like being absorbed from the facade into inner room and then changing the shape smoothly.

Some display holes were made in three-dimensional white wall. It is enlarged motif of body and clothes.The net change its shape into partition, counter, chair, furniture as well as railing. 
Mirror-finished stainless was used in the ceiling for visual impact,
illumination and a trompe l'oeil to disguise the low ceiling. 



The net change its shape into partition, counter, chair, furniture as well as railing.

Photography by Koji Fujii / Nacasa & Partners Inc.

Information about materials:
Floor: cement mortar, white tile, white marble finish
Ceiling: stainless steel compound board mirror finish
Wall: lumber core back, plaster board water paint finish
Net: steel rod, Styrofoam, glass fiber, epoxy resin, water paint finish
Furniture: Almost all furniture is made by the same material and method as “net.”

SAKO Architects
Principal architect: Keiichiro SAKO
TEL:+86 10 5869 0901
FAX:+86 10 5869 1317

Visit http// to read SAKO's Design Concept of Romanticism 

No comments:

Post a Comment